Krispy Kreme Life Needs More Rewards

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  • 1. Sign Up
  • 2. Earn Rewards
  • 3. Redeem

FRESH APP, FUN REWARDS

Icon for Earn points towards free doughnuts and beverages Earn points towards free doughnuts and beverages
Icon for Enjoy exclusive offers and benefits Enjoy exclusive offers and benefits
Icon for Enjoy a free gift for your birthday Enjoy a free gift for your birthday
Frequently Asked Questions

Krispy Kreme Rewards is changing! Starting in September, the new program will give you greater control of how you earn, monitor, and redeem your rewards. Counting points will be a task of the past. Forgot your phone? No problem. Our new program will be hassle free but full of what you love.

How is the new krispy kreme rewards program different from what i have now?

The new program willl make it easier to earn and redeem rewards simply for enjoying your favorite Krispy Kreme treats. Instead of points, Rewards members will earn credits with each doughnut and drink purchase and will be able to track progress online or through the app. When you earn 12 credits on any of the four tracks, a free treat in that category is on us!

What will happen to my current points?

Don't panic if you have points in your account when we make the switch. Points will be automatically converted to credits toward a free dozen. Until then, you will earn and redeem points as usual.

Will i have to download a new app or re-enroll in the new program?

The new Krispy Kreme Rewards experience will arrive as an update to your current Krispy Kreme app. You will not have to download a separate app, create a new account, or re-enroll. Your account information will remain the same. 

What if i don't want to use the app?

Too many apps? We get it. The new Krispy Kreme Rewards program won't require use of the app to earn or redeem. Just provide your phone number when you visit a shop. But we encourage you to hang on to the new and improved app when it arrives!