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Joining is Easy Sweetest Rewards Around

Easily earn and redeem rewards simply for enjoying your favorite Krispy Kreme Treats. Join online or download our app! Learn more by reading our Frequently Asked Questions.

Receive a
free doughnut just
for signing up.

Which will you choose? Sign up for Krispy Kreme Rewards and earn a free doughnut of your choice – it’s as simple as that.

Buy what you love,
earn what you love.

Every doughnut and coffee you purchase gets you closer to earning free treats! Track your progress online or by using the app.

Experience the

Receive exclusive offers, freebies, and other rewards.
Experience the members-only treatment the Krispy Kreme way.

Frequently Asked Questions

Why should I Join Krispy Kreme Rewards?

Every doughnut and coffee purchase gets you closer to earning your favorite Krispy Kreme treats. Rewards members receive exclusive offers and are the first to know about delicious new developments. Did we mention you get a free doughnut just for signing up?

I’m sold! How do I join?

Great! You can join Krispy Kreme Rewards in two ways: sign up online by clicking below or download the app. Click here to sign up online.

What are rewards tracks?

Our new Rewards Program is built around four unique tracks: Single Doughnuts, Coffees, Specialty Coffees and everyone’s favorite - DOZENS. The Reward Tracks make it easier and faster for you to earn your favorite products.

How do Reward Tracks work?

Give our Team Member your phone number or email address or scan your rewards app and we’ll take care of the rest and you receive one credit each time you purchase a Rewards Track item. For example, every time you purchase an Original Glazed Doughnut or one of our Limited Time Offering Doughnuts, you receive one credit. After your twelfth purchase, your next doughnut is on us.

How do I claim my reward?

That is the best part of our new program. Claiming your reward is easy. Place your order, give our Team Member your phone number or email address or scan your rewards app and we’ll take care of the rest.

How Long Do I Have to Redeem my Rewards?

All rewards expire 90 days from the date they are earned.

Can I defer my reward?

Yes. You can defer your Rewards via the Krispy Kreme App. In the App click on Scan and Review Rewards. If you have rewards available for redemption, you will see "Available Rewards" and you can toggle the Redeem to "Off". Rewards expire 90 days from the issuance date.


We get it, you’ve earned your points and now you want doughnuts delivered! This is coming soon!

I forgot to identify as a rewards member, how do I receive credit for those purchases?

No problem! You can claim your rewards credits through the Krispy Kreme App or on our Website:
On the App select "Scan & Rewards" from the home screen; select Missed Transaction.
On the website, select "Rewards" from the menu then select "Missed Transaction." 
You will need your receipt to enter the details of your purchase. Credits can be claimed 30 days from the date of transaction.

I changed my email address, How do I update my rewards account?

To update your email, login to your Rewards account on desktop, go into Profile & Settings and click edit next to the email text box to update. Please allow 24hrs for your email to reflect the update.

I got married and need to change my name. How do I change it?

Contact us here to update your Rewards account.

My Birthday is incorrect on my rewards account, how do I correct it?

Contact us here to update your Rewards account.

Do my Birthday Rewards Expire?

Birthday Rewards are valid from the 1st day of the birthday month until the last day of the birthday month.

How do I add or change my birthday on my rewards account?

Contact us here to update your Rewards account.